I’m going to make an effort to write about 1 thing a week. I’m shooting for Thursdays, but as you can see this one is on Friday afternoon. I’m in a debate whether to keep it broad, go current events, or go just web stuff. What do you think?
This afternoon I spent a little bit of time reading an article about eye tracking tests for websites. Read this article and others on usability studies.� I haven’t read the entire thing yet, but it was interesting. They actually explain the process and show the data that they gather. It’s not only about where their eye falls, but also where it goes before it falls on the right thing. I was particularly interested to read that they recorded how long it took for the person’s eyes to fall on the right link or information.
At IP, we are just beginning a large redesign project and beginning with usability tests. While we can’t do an eye tracking tests (hardware is expensive), we are having individuals sit down with us and walk through some basic steps. This article made me realize that we should record the time it takes for them to complete the task. We must take all of this data with a grain of salt, but I believe there will be some interesting and hopefully helpful insights that we can learn from doing this.
If anyone has experience with this, please share!